Introducing
After months of market research, focus groups, voting and more with the Le Moyne esteemed Alumni and friends, we are proud to introduce the inaugural craft beer, Dolphy Day IPA, a hazy IPA made in collaboration with us at Meier’s Creek.
Everything from the style, can design and merchandise was chosen through an extensive market research project facilitated by Le Moyne students and Professor Margie Ierlan. Then students of the campus marketing agency, Heights Global Marketing (HGM) to the feedback and designed the logo, can and merchandise.
Our local grocery partners in Central New York are now carrying Dolphy Day IPA! Plus, enjoy it on draft on your next visit, and remember, 20% of all sales benefit Le Moyne College directly.
For more information on the project, learn more here!
